Media Technologies for Business

Media technologies provide new ways to communicate and collaborate, as well as experience content. But they also require business leaders to make important changes to their strategy, culture and systems.

All industries are experiencing disruption However, the impact is more evident in the field of media. It’s the reason why once-mighty businesses like Tower Records and Blockbuster Video have been shut down. Many newspapers are shifting online, and many shows are being cut.

Amidst this unyielding industry disruption businesses have to be agile and resilient. In addition to embracing technological advancement and embracing new ways of collaboration and rely on flexible, integrated systems that allow for rapid decision-making, and more efficient outcomes.

Digital media is any kind of digital data. At its most basic digital data is an array of binary signals (zeroes or ones) sent through satellites or digital cables, and received by devices which convert them into audios videos, graphics, text and many more. This encompasses everything from streaming television and movies on services such as Netflix to virtual reality simulators employed by medical institutions. It also includes websites like Twitter, Facebook and Instagram which allow users to interact by posting photos, videos and messages.

Samantha Kutza, a student at ESU pursuing a bachelor’s in digital media technology, is ecstatic about the possibilities of her future career. She credits the program with giving her a comprehensive education and a unique opportunity to utilize today’s most current creative media technology.

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This post was written by vladeta